So, a few weeks ago we wrote about a new bar that had opened on the edge of the Jewellery Quarter called Lone Wolf. We were pretty impressed by the space and the passion of Sallie and Josh, and after only a few weeks they increased the tap range to 10 which made it even better. But they did mention a spanner in the works because Brewdog had a distillery called Lone Wolf and had sent a cease and desist letter for them to change their name.
And so it came to pass that Lone Wolf became Wolf because they didn’t think it was worth trying to argue with the big boys so to speak. With costs being incurred by themselves they changed signage and everything and relaunched on March 15th as The Wolf bar (@TheWolfBham), and a great night it was with brewers from @BurningSoulBrew, @greenduckbrew, @MauleBrewingCo and @TwistBarrelAle (and if you are not checking these guys out you should be).
Rob Davies from the Guardian happened to be at Sheffield beer festival recently when someone, who may or may not have read our original blog post, told him the story. So Rob got in touch with Sallie and Josh to get more details, but didn’t say when the story would be published. March 26th it was published online (here’s the link for those that didn’t see it https://www.theguardian.com/business/2017/mar/26/brewdog-lone-wolf-birmingham-pub-change-name – and the proverbial hit the fan with the phone at the bar ringing off the hook, twitter notifications going mental, and messages coming in from friends and acquaintances in Newcastle, Liverpool, Berlin, and even Australia. It was great for us to see the Birmingham beer community get behind these guys and give them their support, although I personally thought some of the anti-Brewdog vitriol got a bit out of hand.
Anyway James Watt eventually tweeted…but forgot to tag the bar so they didn’t see it straight away. After even more press, including the Birmingham Mail, the PM Show on Radio 4, Radio 5 Live, and BBC WM amongst others, the brewery did get in touch, with James emailing to say they would cover all the costs, and even inviting them to the distillery…Since then there have been a few more jabs at Brewdog who maybe aren’t that punk after all (“ever get the feeling you’ve been cheated?”) but in the end it probably isn’t going to do them a lot of harm.
Josh says their twitter following, and more importantly, footfall has already increased, and hopefully it will continue to do so. He said now they just want to put an end to it and move on, and to that end they have lined up a few events, which include tap takeovers and meet the brewers with Five Points in April and Mad Hatter in May, with hints of more to come.
So let’s hope this fable ends with the Wolf and the Dog peacefully co-existing and living in beery harmony…