Spotlight on Punchline

Have you ever sat around with a group of friends in a pub and as the beers flowed discussed what it would be like to open your own brewery? Well for one such group it went further than a drunken discussion…We’ll come to the back story of Andy, James, Lisa, Louise and Richard in a bit but our introduction to them came on the afternoon of Saturday July 22nd when Deb and I caught the tram out to Priestfields to check out one of the newest breweries on the West Midlands block, Punchline. We knew they had taken over the premises and kit formerly owned by Gwen Sanchirico of Sacre Brew – check out previous posts here http://midlandsbeerblog.co.uk/2016/06/20/birmingham-beer-bash-profiles-sacre-brew/ and here http://midlandsbeerblog.co.uk/2017/07/10/au-revoir-sacre-brew-thank-you-and-good-bye-to-gwen/. This was their first chance to meet local drinkers and gauge some reaction to the work they have been doing for the last few months, and I think it is safe to say the reaction took them by surprise. Whilst we were there there was always a queue at the bar of drinkers of both sexes and all ages, and at one point they had to start labelling up bottles as the supply in the fridge had run out. They had 2 beers they were serving on draft, Why the Long Face, an IPA & No Eye Deer, a saison. These were complimented by 3 in bottles, Dyathinkhesaurus, an imperial porter, Sunburnt Penguin witbier, and The Other Side, a black ipa, and they ranged in abv from 6.1% to 7.7%. Between us we sampled all 5 and thoroughly enjoyed them and were pleased to see via Untappd that many others agreed. We managed to snatch brief conversations with a couple of them as things began to wind down but decided to meet at a later date for an informal chat about their beginnings. And so over a few beers in the Wolf at the end of August I dug into their history with Andy, Louise, Richard and Lisa. They described themselves as very keen drinkers whose friendship goes back a long way, Richard having known Andy from the age of 8, and they still have regular Friday night meet ups in Wednesfield where some of them are based. The first thing that I found surprising, and which they had touched on at the open day, is that none of them had been involved in the drinks trade in the past, or had done any form of home brewing (although volunteers Alastair & Lisa who were keen home brewers were onboard from the beginning). The latter had been talked about as something they were going to start doing, and that was when the name Punchline had been originally bandied about, but then an opportunity knocked as they say. James was the one who had the original connection to Gwen and she had actually helped with a 50th birthday meal when she cooked an 8 course meal with 8 of her beers to go with it. And then in January of this year she announced she was selling up, but wanted the whole brewery to go to kindred spirits who would carry on brewing in the space rather than selling off the equipment in bits and pieces. Thus came the drunken idea to buy the brewery between them with no experience. So they went and helped Gwen out at the brewery, did a collaboration brew with her, a golden ale called Fenrir 14/48 Transatlantic Beer and then learnt everything they could in the months leading up to her returning to the USA. And then it was time to start brewing on the 240 litre, 4 FV brewing kit with all the beer being brewed, kegged, bottled and labelled on the premises. Since there were 5 of them they picked the aforementioned 5 different styles saying this was partly based on their differing tastes since, for instance, Andy is not really a fan of hoppy beers and prefers the dark side, whereas Richard is a more hops the better kind of guy. With the name Punchline decided upon it came time to find a name for the beers and a design look. To do this they went to The Studio Group, a Wolverhampton-based design agency, taking with them a clear idea of simple, bold colourful designs and a lot of bad jokes.
And then it came time to let the public decide, and as mentioned above the reception was good on their open day. The first customer actually knocked the door a while before they opened and bought 12 bottles of each beer and they were still buzzing about the whole, slightly exhausting experience a few weeks later when we met them. They said about a third of the people that turned up were friends and colleagues but the rest were a mix of supporters of Gwen, local beer drinkers, and the curious. Since then they have had success at the Beer Envy stall at the Lichfield food Festival where they sold out, and placed a selection of beers in the Hungry Bistro in Wolverhampton City Centre. And now comes the next stage with their brewing procedures – and the kit itself – evolving; the fermentation room has been upgraded and there are plans to gradually upgrade the kit.
We had now come to that time of the evening to kick back and just chat about various beery adventures we’d all been on and ask the epiphany beer question: Andy and Louise (who share a love of strong, dark, continental beers) are in complete agreement on this: De Molen’s Bordeaux barrel-aged Bommen & Granaten. The beer has inspired a now annual pilgrimage to the brewery’s Borefts Beer Festival. As for Richard and Lisa, well Richard is a simple soul, liking anything with plenty of hops, in fact the hoppier the better, he said “I don’t really have an outright favourite, I’m lucky to have the Vine in Wednesfield as my local so there is always a great range of my style of beers on, difficult to pick just one” Lisa isn’t the biggest of drinkers anyway, but prefers a lighter style of ale, again nothing specific.
We ended our meet up wishing them the best of luck in the future because although these first few months have been a lot of hard work they are determined to still have fun and live up to their tag line – Seriously good beer. #No joke.

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