As a fan of both film and beer you can imagine how happy I was to read about the ‘Cans Film Festival’ which is running at The Electric Cinema over the summer. For those of you who don’t know The Electric is the oldest working cinema in Britain and despite it’s slightly chequered past (it was an ‘adult’ cinema at one time) is now a haven for film lovers plus the only place I know of where you can sit in a comfy leather sofa and text someone to bring you your drinks!
The festival consists of seven films matched with 7 beers (well 6 beers and a cider) and I got to go along and talk to Sam Bishop, Operations Manager at The Electric Cinema, all about it.
We started off talking about the ‘real’ Cannes Film Festival and how beer and film mixed there.
Sam – “I’ve been lucky enough to go to Cannes Film Festival 3 or 4 times now but 16 Euros for a pint of beer is a bit ridiculous! The biggest hotel is called the Majestic and behind the hotel is a tiny little pub ironically called The Petit Majestic and what’s beautiful about Cannes is that it’s dripping with pretence but the Petit Majestic gets rid of all the pretence. After about 2am it’s the latest pub open so everyone from Jude Law downwards meets there, it’s a tiny little pub and you all spill out onto the streets and everyone there is united by a love of beer and a love of film which is wonderful and that’s the part of Cannes I enjoy the most.”
I asked if this experience is what inspired the festival and he said that actually the pun was the starting point! “We started with the pun and worked backwards! We’re very lucky at The Electric in being independent and that we don’t have public funding we’ve got the freedom to have wacky ideas and we put things out there and see if people agree with us”.
From my point of view this is what makes The Electric so special and makes all their events so different and interesting. I moved on then to ask what came first the films or the beers?
Sam – “We looked at what beers we could get from a range of boutique beer suppliers who look after us in the region. Then we had a short list of about 50 beers we went through them and found what inspired films we could choose and we selected about 30 films that paired up with the design or the name or the logo of the beer. Then we whittled it down from what stock was available and what a good selection of films would be and then we ended up with these 7.”
Sam told me Tiny Rebel were the first brewery to get in touch with him and that they really loved the idea and that they’ve been enthusiastic and great to work with. So moving on from that I asked him what the format would be for the showings?
Sam – “It’s entirely on the breweries because I’ve approached a number of them and tried to encourage them and make them enthusiastic about it and the best events are going to be the ones where the breweries are coming along. Most of them have got some presentations from people from the brewery who are coming to give us some behind the scenes tours on screen and little secrets of the industry. Most of them have been really good to sponsor us a free drink on arrival which is very nice. A lot of them have given us free t-shirts as well, I think we might put a number on the bottom of each can and every can you buy we’ll raffle it out at the end of the screening. But essentially it was a quick idea and it’s definitely an informal idea . So it’s just some good films and we’ll have some beer available to buy at the bar throughout the summer and on the day we’ll just all get to taste it all and we’ll have fun watching great films.”
I asked if Sam planned to keep the beers (and one cider!) on the bar beyond the event and he said that at the moment they will be available from now until the end of the festival and after that if any of them have proven to be successful they will look at the possibility of extending their availability. However he did also say he’d like to keep this special and return to it again next summer with another selection of beers.
I said to Sam that although it was a great range of beers there was nothing local (turns out the cider is from Aston!) so would he consider doing an event with a local brewery? (Of course we don’t have so many local breweries canning so it does make the pun a little redundant!). We agreed we need to think of a good film where they drink a lot of beer (we did discuss American Frat House films but you’d have to pick a good one!).
Sam – “We have Two Towers Brewery on our doorstep and they do our Electric Ale. So definitely I’d be interested in doing local beers. A lot of what we do is trying to keep things independent and local where possible.”
I finished up asking what level of interest the event had received.
Sam – “The feedback has been good. It’s a very easy pitch which is good, sometimes you try and do these kind of events and they can get a bit complicated but this is easy it’s just 7 films 7 beers come and enjoy. So it’s been an easy one to market. It’s been very well received on Facebook, all of the screenings are at least half full already. We’ve had to put a second screening of Goodfellas on, that’s been the most popular so far.”
I asked if there was anything Sam wished was on the bill but wasn’t and he replied that one he did miss was Brewdog‘s Elvis Juice as they haven’t shown an Elvis film in many years but he just couldn’t get one in. We finished up discussing the idea of a local brewery making a beer inspired by a film which Sam was very interested in so local brewers get your thinking caps on!
Thanks to Sam for his time and the mini behind the scenes tour. I hope the festival is a big success and it gets lots of people into this wonderful cinema and drinking some great beers! I know I’ll be there!